In a recent announcement on June 27th, 2024, AdEx revealed the launch of its updated platform, positioning itself as a valuable tool for Web3 advertisers looking to connect with the wider Web2 audience. The new platform comes with several groundbreaking improvements, including the integration of Artificial Intelligence (AI) and Zero-Knowledge (ZK) privacy protocols.
Enhancements for Advertisers
One of the key enhancements of the AdEx platform is the reduction in campaign fees, now set at 7% with a further reduction to 4% when utilizing ADX tokens. Additionally, advertisers depositing more than $10,000 will receive a 30% bonus on their deposit, providing them with extra value for their advertising budget. The redesign of the platform also focuses on meeting the specific needs of advertisers by integrating with Supply-Side Platforms (SSPs) to expand available ad inventory.
Improved Payment Options and Network Support
AdEx has also expanded its payment options, allowing advertisers to use various cryptocurrencies such as USDT, USDC, ADX, and DAI. Furthermore, the platform has implemented support for the Polygon network, aiming to facilitate faster transactions and lower fees for its users.
The introduction of Artificial Intelligence (AI) and Zero-Knowledge (ZK) technology is a significant move by AdEx to optimize ad performance while enhancing user privacy. By harnessing these advanced technologies, AdEx aims to provide a cutting-edge advertising solution for Web3 advertisers.
A Journey of Growth and Innovation
Since its inception in 2017, AdEx has transformed from a crowdfunding initiative that raised over $10 million into a platform dedicated to revolutionizing the digital advertising industry. The platform has progressively added features to benefit advertisers, such as the Ambire Wallet and successive rebranding efforts. The latest update signifies AdEx’s steadfast commitment to integrating advanced technologies to enhance advertising effectiveness and privacy.
AdEx is a forward-thinking ad-tech solution that aims to address the inefficiencies prevalent in the online advertising sector, including ad fraud, lack of transparency in reporting, and user privacy concerns. Originally established as a decentralized ad exchange in 2017, AdEx has pivoted to become a Demand-Side Platform (DSP) catering to the needs of Web3 advertisers. This strategic shift enables advertisers to tap into previously untapped audiences of potential crypto users through programmatic advertising. With its minimal fees, premium publishers, stablecoin payment options, and enhanced security features, AdEx continues to be at the forefront of innovation in digital advertising.