Nestled in Southeast Kansas, the small city of Neodesha is emblematic of the challenges facing many rural American communities. Once robust due to oil production, Neodesha has seen its population dwindle, infrastructure age, and opportunities shrink since the closure of its oil refinery in 1971. As the local government grapples with these pressing issues, innovative strategies are emerging to attract new residents, rejuvenate the housing market, and revive the community spirit that once thrived in this oil town.
With a modest population of around 2,100, Neodesha’s identity is deeply intertwined with its oil boom history. The city boasts a notable 65-foot tower that marked the site of the first commercial oil well west of the Mississippi River. However, the economic downturn began in the 1970s when many residents poignantly recall the population halving overnight following the refinery’s abrupt closure. According to Mayor Devin Johnson, the town’s struggle is not an isolated case but rather a reflection of the broader narrative of rural America, where stagnation often leads to decline. “If you are not growing, you are dying,” Johnson emphasizes, capturing the sobering reality facing Neodesha and similar small towns.
In a bold move to counteract the trend of depopulation, Neodesha has teamed up with MakeMyMove, a unique online platform that facilitates relocation by connecting potential residents with communities willing to offer incentives. This partnership signifies a proactive approach to attract newcomers through enticing offers such as waiving state income tax until 2026, property tax rebates, and assistance for working parents with childcare. Additionally, the Neodesha Promise scholarship program showcases another layer of commitment—awarding up to $15,000 for student loan repayments and covering tuition for graduates of Neodesha High School pursuing higher education.
The efficacy of these measures has already been felt. As of late 2024, over 30 families are in the process of moving to Neodesha, a testament to the appeal of the town’s transformation. “We’ve awarded over $1 million in scholarships,” shares Ben Cutler, a local who plays a pivotal role in advancing these initiatives. His insight sheds light on a community-focused effort aiming not just to fill homes but to bolster the notion of Neodesha as an inclusive and nurturing environment for families.
In conjunction with relocation incentives, there is a concerted effort to improve the town’s infrastructure, particularly its housing market. New construction projects are underway, with hundreds of homes, apartments, and duplexes being developed to accommodate incoming residents. This focus on building quality living spaces demonstrates a commitment to not only attract newcomers but also retain current residents through improved living conditions.
In parallel, renovations of historic buildings on Main Street are breathing new life into the town’s commercial landscape. As the Mayor states, “We’ve got to cherish what we’ve got while making Neodesha attractive for new people.” This dual focus on preservation and enhancement orientates the town towards a sustainable future that respects its heritage while also embracing modernization.
Neodesha’s revitalization efforts tie into a national trend where Americans are increasingly leaving dense urban centers for more affordable and livable locations. As soaring housing prices in cities like New York, Los Angeles, and Chicago force residents to seek alternatives, smaller towns with lower living costs are becoming attractive options. The United Van Lines’ 2024 migration study underscores this shift, revealing a preference for Southern and Midwestern cities that offer both affordability and community engagement.
Residents like Kaitlyn Sundberg exemplify this trend. Originally from Southern California, she and her husband faced considerable barriers to homeownership due to financial constraints. Their relocation to Neodesha not only provided them with an affordable living scenario but also introduced them to a close-knit environment ideal for family life. Through personal stories like theirs, it becomes evident that, alongside financial incentives, the promise of a supportive community acts as a significant motivating factor for those seeking new homes.
As Neodesha continues to adapt, its efforts illuminate the pathways for small towns striving to counteract the effects of economic decline. Through a combination of strategic partnerships, investment in infrastructure, and a strong community spirit, Neodesha showcases a vibrant example of resilience. By promoting itself as a welcoming home for new families, the town aims not only to reverse its population decline but also to foster a community that thrives on collaboration, innovation, and optimism. The journey ahead will undoubtedly be challenging, but Neodesha’s proactive stance serves as a beacon of hope for similar towns aiming for revitalization in an increasingly competitive landscape.